Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected to track and examine the use of this Application, compiling reports on its activities and sharing them with other services developed by Google.
Google may use your Personal Data to contextualize and personalize the ads of its advertising network.
This Google Analytics integration makes your IP address anonymous. The anonymisation works by shortening the IP address of the Users within the borders of the member states of the European Union or other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases will the IP address be sent to Google’s servers and shortened within the United States.
Personal Data Collected: Usage Data; Tracking Tool.