Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected to track and examine the use of this Application, compile reports on its activities and share them with other services developed by Google. Google may use your Personal Data to contextualize and personalize ads in its advertising network. This Google Analytics integration anonymizes your IP address. The anonymization works by shortening the IP address of the Users within the borders of the member states of the European Union or other countries that are members of the Agreement on the European Economic Area. Only in exceptional cases, the IP address will be sent to Google's servers and shortened within the United States.