In the brief we received, we were asked to create a visual identity for a farm located in Apulia and with a tradition of four generations.
The creation of the logo is part of a strategy to consolidate the company’s image with the aim of entering into the direct marketing of its products to the end customer.
The farm produces mainly oil from centuries-old olive trees, but also wheat, vegetables and pulses.
We approached the theme by looking at the photographic material of the land and the production unit, focusing on the idea of conveying the concepts of tradition, innovation and respect for the soil. We also suggested to the client that these concepts could become an integral part of the brand in the form of a pay-off, a request that was well received.
We developed two proposals and prepared variants for all possible applications of the brand.